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Ideogram: plans, prices, strengths and limits

Ideogram is an image generator with documented workflows for putting text in images and making logos, plus editing, upscaling and a video app. Its Terms allow commercial use on every plan, but everything made on Free is public.

Prices for United States, before sales tax Data release 2026.10.16-3, Oct 16, 2026 Rules 2.1.0

By What the tech Reviewed by Ali Updated Oct 16, 2026

Made by: Ideogram, Inc.
Individual plans: 3, one free
Paid plans: $20 to $60 a month
Facts checked: Oct 16, 2026

Quick verdict

Ideogram runs on credits. Free gives 30 credits a week to accounts signed in with Google, Apple or Microsoft (email and password accounts get none), and Ideogram's pricing FAQ says the weekly amount may vary. Plus is $20 a month, or $15 a month billed yearly, $180 paid up front, with 2,400 priority credits a month. Pro is $60 a month, or $42 a month billed yearly, $504 paid up front, with 7,500. Prices are before tax. On Plus and Pro, unused credits expire each cycle, but you can keep generating with Ideogram models in a slow queue after they run out; Free has no slow queue, so you wait for next week or buy credits at 1 cent each. How many credits each image or video costs depends on the model, quality and size, and we could not record the per-model rates.

Ideogram's Terms are the same on every plan: Ideogram claims no ownership of your inputs or outputs, says it does not restrict "your ability to use User Output for your own purposes (including for commercial purposes)", and assigns to you any rights it acquires in your output. It also disclaims liability for commercial use. The catch on Free is privacy: everything generated on the free plan is public, and other users may remix it. Plus and Pro add private generation.

Ideogram documents a workflow for text inside images, where you put the exact words in quotation marks, and a Make a Logo workflow that downloads a PNG. It lists limits for long passages and for non-English or non-Latin text, and vector output is not verified. This verdict rests on what Ideogram documents, not on our tests, which we have not run yet.

Strengths and limits

Strengths

Commercial use on every planThe same Terms cover Free, Plus and Pro: Ideogram claims no ownership of what you make, does not restrict commercial use, and assigns to you any rights it acquires in your output.
Documented text and logo workflowsIdeogram says it can put text almost anywhere in an image when the exact words are in quotation marks, and Studio offers editable text layers. Its Make a Logo workflow uses Ideogram 4.0 Transparent or 4.5 with a transparent background; a 1K PNG download is free on every plan.
Keep generating after credits run outPlus and Pro include unlimited slow-queue generations with Ideogram models once priority credits are used. Custom and partner models, reference images, edits and upscales still need credits.
Editing, background removal and upscalingYou can edit uploaded photos as well as generated images. The Background Remover returns a transparent PNG. On paid plans, Precise Edit masks one area, and the Upscale app enlarges 2x, 4x or 8x, up to the equivalent of 8192 x 8192, with a choice of upscalers including Topaz.
Video from a text prompt on paid plansThe Video app on Plus and Pro makes short clips from a text prompt alone, from start and end frames, or from reference images, video and audio. Videos are private by default; the credit cost depends on model, duration and resolution.

Limits

Free images are publicPrivacy limit. Everything generated on the free plan is public, and other users may remix it. Private generation starts with Plus.
Free is small and sign-in dependentPlan limit. Free gives 30 credits a week, only to accounts signed in with Google, Apple or Microsoft, and the pricing FAQ says the amount may vary. Free has no slow queue, and Video, Upscale and Precise Edit need a paid plan or bought credits.
Credit costs not published in textNot verified. Ideogram's pricing page loads per-model credit costs only in the browser, so we could not record how many credits an image or video uses. Plus and Pro credits expire each cycle.
No vector files verifiedNot verified. Logos download as raster PNG, and Ideogram's docs say writing "vector" in a prompt does not create vector paths. The FAQ mentions an SVG download only if an app creates an SVG asset, and no current app is listed as doing so.
No training opt-out foundNot verified. The Privacy Policy, last revised January 15, 2025, lists training the models among its uses of information, and the Account settings docs describe no training control.

Based on what Ideogram, Inc. documents for each plan, not on our tests.

Who it suits

A good fit if you

Images with short words or a title in them, using quotation marks
Logo images with a transparent background, downloaded as PNG
Commercial projects on any plan, under the same Terms
Heavy use on Plus or Pro, with an unlimited slow queue
Short video clips from a text prompt on paid plans

Look elsewhere if you

Private work on Free: free-plan images are public and can be remixed
Vector logo files: SVG output is not verified
Long passages or non-Latin text in images: Ideogram lists limits
Free accounts made with an email and password: they get no weekly credits

Plans and prices

Ideogram individual plans and prices for United States
Plan	Monthly	Yearly	Checked
Ideogram Free	Free		Oct 16, 2026
Ideogram PlusYearly billing: $15 per month, $180 billed annually; credits still arrive monthly.	$20 a month	$180 a year	Oct 16, 2026 Source
Ideogram ProYearly billing: $42 per month, $504 billed annually; credits still arrive monthly.	$60 a month	$504 a year	Oct 16, 2026 Source

Prices for United States, before sales tax unless a plan says otherwise. A yearly plan is paid up front and is not cancel-any-time.

Features by plan

What Ideogram, Inc. documents for each plan. A hatched mark means we could not verify it, which is not the same as "not offered".

Ideogram features by plan
Feature	Ideogram Free	Ideogram Plus	Ideogram Pro
Files and data
File and document uploads	Unclear	Unclear	Unclear
Images, video and voice
Image generation	Yes	Yes	Yes
Video generation	No	Yes	Yes
Image editing and design
Photo editing	Yes	Yes	Yes
Background removal	Yes	Yes	Yes
Text inside images	Yes	Yes	Yes
Logo maker	Yes	Yes	Yes
Vector (SVG) files	Unclear	Unclear	Unclear
Upscaling	No	Yes	Yes
Video editing and presenters
Photo to video	No	Yes	Yes
Integrations and agents
Connectors to other apps	Unclear	Unclear	Unclear
Privacy and control
Opt out of model training	Unclear	Unclear	Unclear
Export your data	Yes	Yes	Yes
Shows ads	Unclear	Unclear	Unclear
Rights and licensing
Commercial use of outputs	Yes	Yes	Yes
Apps and extras
Apps	Yes	Yes	Yes

The details and sources of every row are in Compare two AIs and the data release.

What it documents for each use

Images & Design Create images from a description · Make graphics for posts and slides · Edit my own photos · Remove a background · Make images with exact text · Design a logo
Video & Animation Make short videos from a description · Turn a photo into a video

A use is listed when at least one plan documents every feature a task needs. Answer quality is a separate question: see below.

Using it day to day

Ideogram works in the web app, an iOS app and through an API with credit-based keys; we found no Android app, and purchases are not available inside the iOS app. An Ideogram MCP server lets AI assistants that support MCP make images with your account. We found no integrations with storage or design apps such as Drive, Dropbox or Figma. The pricing page lists API access for Plus and Pro; whether Free includes it is not stated.

Plus allows 8 running plus queued generations and Pro 32; Pro also adds Batch Generation and limited custom model training. Reference images can be JPEG, PNG or WebP up to 25 MB, and the Video app also takes video and audio references. Only media uploads are documented, not PDF, Word or slide files. Larger logo and upscale download sizes need a paid plan. Extra credits cost 1 cent each on any plan.

Privacy, data and ads

On Free, everything you generate is public and other users may remix it; Plus and Pro add private generation, and videos are private by default. Ideogram's Privacy Policy lists training the models among its uses of information, and we found no setting to opt out. You can select items in your Library or a collection and download a ZIP that includes a CSV of prompts and settings; images come as PNG if you subscribe and JPEG if you don't. The Privacy Policy lists a right of portability. Whether Ideogram shows ads is not verified.

Read the vendor's own page: Ideogram privacy and data controls. We make no legal or compliance claim.

Test results

We have not tested Ideogram yet, so this page makes no claim about answer quality, and we show no example outputs. Run the same kit in it and in the alternatives, in your own account:

Getting started

Sign in with Google, Apple or Microsoft to get the 30 free weekly credits; an email and password account gets none.
Use Free only for images you are happy to make public, since free-plan images are public and can be remixed.
Put the exact words you want in the image in quotation marks, and keep them short.
For private work, the slow queue, video or upscaling, choose Plus at $20 a month, or $180 a year paid up front.
Compare Ideogram with other image tools on our tools page, and read how we check vendor claims.

Your fit

Tell Find my AI what you do and what matters; it checks every plan of Ideogram against your priorities, next to the alternatives.

Alternatives

Midjourney Midjourney Standard, at $30 a month before tax, gives unlimited Relax Mode images and an Editor with inpainting, Pan and Zoom Out, though it has no free plan and creations are public below Pro. About Midjourney
Adobe Firefly Adobe says it does not train generative AI models on your content, and all paid Firefly plans include unlimited Text to Vector Graphics, though the download file format is not verified. About Adobe Firefly
Canva Canva Pro, at $18 a month before tax, adds SVG downloads, which are not verified for Ideogram, and its logo maker comes with logo templates. About Canva

Recent changes

Oct 16, 2026 Ideogram Pro added
Oct 16, 2026 Ideogram Plus added
Oct 16, 2026 Ideogram Free added

Every change is in the change log.

Questions

Is Ideogram free?

Yes. Ideogram Free gives 30 credits a week to accounts signed in with Google, Apple or Microsoft; email and password accounts get none. The pricing FAQ says the weekly amount may vary, and when the credits run out you wait for next week or buy more at 1 cent each.

Are images I make on Ideogram Free public?

Yes. Everything generated on the free plan is public, and other users may remix it. Plus and Pro add private generation.

Can I use Ideogram images commercially?

Ideogram's Terms, the same on every plan, say it claims no ownership of your outputs and does not restrict your ability to use them for your own purposes, including commercial ones. Ideogram also disclaims liability for commercial use.

How much do Ideogram Plus and Pro cost?

Plus is $20 a month, or $15 a month billed yearly, $180 paid up front, with 2,400 priority credits a month. Pro is $60 a month, or $42 a month billed yearly, $504 paid up front, with 7,500. Tax is added at checkout.

Can Ideogram make vector logos?

Not verified. The Make a Logo workflow downloads a PNG, and Ideogram's docs say writing "vector" in a prompt does not create vector paths. No current app is listed as making SVG files.

Can Ideogram make video?

On a paid plan, or with bought credits. The Video app makes short clips from a text prompt alone, from start and end frames, or from reference media. A free account without bought credits sees an upgrade prompt.

Sources

15 official pages, checked Oct 16, 2026. This page was written by the What the tech desk with AI assistance from the facts in our data release; no company paid for or reviewed it.

Read how AI Compare works. Found an error? It goes in the change log once corrected.