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Leonardo.Ai: plans, prices, strengths and limits

Leonardo AI has a free plan with 150 fast tokens a day; paid plans are Essential at $12 a month, Premium at $30 and Ultimate at $60, before tax, or $10, $24 and $48 a month billed yearly. Free generations are public, and only paid plans can generate privately and keep content out of model training.

Prices for United States, before sales tax Data release 2026.11.07-2, Nov 7, 2026 Rules 2.5.0

Made by
Leonardo Interactive Pty Ltd (a Canva company)
Individual plans
4, one free
Paid plans
$12 to $60 a month
Facts checked
Nov 4, 2026

Quick verdict

Leonardo.Ai, a Canva company, makes and edits images and video, and also music and speech, on the web and in iOS and Android apps, paid for with tokens. Free gives 150 fast tokens a day that do not roll over, with model choice on Auto only and no third-party models. Essential is $12 a month, or $10 a month billed yearly ($120 a year paid up front, by our calculation), with 8,500 fast tokens a month, a rollover bank of up to 25,500, private generation and more than 80 models, including third-party ones such as GPT Image 2.5, Nano Banana 2.1, Veo 3.1, Kling and Seedance. Premium is $30 a month, or $24 billed yearly ($288 a year by our calculation), with 25,000 fast tokens and unlimited relaxed image generation on selected Leonardo models once tokens run out. Ultimate is $60 a month, or $48 billed yearly ($576 a year by our calculation), with 60,000 fast tokens and unlimited relaxed images and video on selected models. Prices are before tax, which Stripe adds at payment.

Privacy and ownership split along the free line. On Free, everything you make is public, others may remix it, and Leonardo's Terms say Leonardo owns free-plan outputs, while its pricing FAQ grants you a non-exclusive, royalty-free license to use them commercially. Free videos carry a watermark. On paid plans, Leonardo says you retain full ownership of the images you make and may use them commercially, and content generated in Private Mode is not used for model training; public content may be.

Tokens are the unit to watch: a default 768 x 768 image costs 1 token, but cost depends on model, size and settings, and third-party models always need tokens, even on the plans with relaxed generation. This verdict rests on what Leonardo documents, not on our tests, which we have not run yet.

Strengths and limits

Strengths

  • One account, many modelsEssential, Premium and Ultimate list more than 80 models: Leonardo's own Lucid Origin and Phoenix beside third-party models such as GPT Image 2.5, Nano Banana 2.1, Veo 3.1, Kling and Seedance, all in one model picker.
  • Unlimited relaxed generation from PremiumAfter its 25,000 monthly fast tokens, Premium gives unlimited relaxed image generation on supported Leonardo models such as Lucid Origin, Phoenix and FLUX Dev. Ultimate adds unlimited relaxed video on models including MiniMax H3 (480p), Wan 2.6, Hailuo 2.3 and Motion 2.0.
  • Unused tokens roll over on paid plansPaid plans keep unused fast tokens in a rollover bank: up to 25,500 on Essential, 75,000 on Premium and 180,000 on Ultimate. Free's 150 daily tokens expire at the daily reset.
  • Editing and upscaling uploadsPaid plans let you upload a photo and edit it by prompt in the Omni inline editor (remove, replace or refine objects), the Canvas editor, unzoom and relight. The paid Pro Upscaler goes up to 105 MP, for about 73 to 1,211 tokens. Remove Background costs 2 tokens and works on Free too.
  • Music and voiceover in the same appMusic v1 makes tracks of one to ten minutes from a prompt, with vocals or instrumental only, and Seed Audio 1.0 turns a script into speech with a library of AI voices. Both use tokens; whether Free can use them is not verified.

Limits

  • Free work is public and owned by LeonardoPlan limit. Everything made on Free is public and others may remix it. Leonardo's Terms (section 8.7) vest free-plan outputs in Leonardo, while the pricing FAQ grants free users a non-exclusive, royalty-free license for commercial use. Private generation needs a paid plan.
  • Training opt-out only by going privatePrivacy limit. Leonardo's Terms say public content may be used to train models. The only documented way out is Private Mode, on paid plans: private content is not used for training. On Free, there is no private option.
  • Free is narrowPlan limit. Free has Auto model choice only, no third-party models, no Leo Agent, 1 collection, no extra token purchases, and only some video models, with a watermark. Only paid users can upload their own image as a video start frame.
  • No vector files or logo tool foundNot verified. No official page mentions SVG or vector output; documented downloads are raster (JPEG from the upscaler, PNG for transparent images). We found no logo maker, logo templates or logo mode.
  • Not a footage editorWorkflow limit. The video editor changes AI-generated clips by prompt; trimming, cutting or arranging your own footage is not documented. Lip sync, talking avatars, captions and dubbing were not found on the pages we checked.

Based on what Leonardo Interactive Pty Ltd (a Canva company) documents for each plan, not on our tests.

Who it suits

A good fit if you

  • Trying many image and video models, Leonardo's and third-party, under one subscription
  • Heavy image use on Premium or Ultimate, with unlimited relaxed generation after tokens
  • Editing and upscaling your own photos on a paid plan
  • Private generations kept out of model training, on any paid plan

Look elsewhere if you

  • Private or confidential work on Free: everything is public
  • Owning your images outright on Free: Leonardo's Terms vest free-plan outputs in Leonardo
  • Vector logos: no SVG output or logo tool verified
  • Editing your own video footage: only AI-generated clips are edited by prompt

Plans and prices

Leonardo.Ai individual plans and prices for United States
PlanMonthlyYearlyChecked
Leonardo.Ai Free Free Nov 4, 2026
Leonardo.Ai EssentialPay Yearly shows $10/month billed yearly (up to 20% off); the page shows no yearly total, so $120 = $10 x 12. $12 a month $120 a year Nov 4, 2026 Source
Leonardo.Ai PremiumPay Yearly shows $24/month billed yearly (up to 20% off); the page shows no yearly total, so $288 = $24 x 12. $30 a month $288 a year Nov 4, 2026 Source
Leonardo.Ai UltimatePay Yearly shows $48/month billed yearly (up to 20% off); the page shows no yearly total, so $576 = $48 x 12. $60 a month $576 a year Nov 4, 2026 Source

Prices for United States, before sales tax unless a plan says otherwise. A yearly plan is paid up front and is not cancel-any-time.

Features by plan

What Leonardo Interactive Pty Ltd (a Canva company) documents for each plan. A hatched mark means we could not verify it, which is not the same as "not offered".

Leonardo.Ai features by plan
FeatureLeonardo.Ai FreeLeonardo.Ai EssentialLeonardo.Ai PremiumLeonardo.Ai Ultimate
Models and limits
Top models included Yes Yes Yes Yes
Models from several companies No Yes Yes Yes
General-purpose assistant Unclear Unclear Unclear Unclear
Files and data
File and document uploads Unclear Unclear Unclear Unclear
Images, video and voice
Image generation Yes Yes Yes Yes
Video generation Yes Yes Yes Yes
Image editing and design
Photo editing Unclear Yes Yes Yes
Background removal Yes Yes Yes Yes
Text inside images Unclear Yes Yes Yes
Logo maker Unclear Unclear Unclear Unclear
Vector (SVG) files Unclear Unclear Unclear Unclear
Upscaling Yes Yes Yes Yes
Video editing and presenters
Photo to video Yes Yes Yes Yes
Footage editing Unclear Unclear Unclear Unclear
Avatar presenters Unclear Unclear Unclear Unclear
Lip sync Unclear Unclear Unclear Unclear
Automatic captions Unclear Unclear Unclear Unclear
Clips from long videos Unclear Unclear Unclear Unclear
Exports without a watermark No Yes Yes Yes
Music, voice and transcription
Songs with vocals Unclear Yes Yes Yes
Instrumental music Unclear Yes Yes Yes
Separate stems Unclear Unclear Unclear Unclear
Voiceover from text Unclear Yes Yes Yes
Voice cloning Unclear Unclear Unclear Unclear
Dubbing into other languages Unclear Unclear Unclear Unclear
Sound effects Unclear Unclear Unclear Unclear
Projects and memory
Projects Unclear Unclear Unclear Unclear
Integrations and agents
Connectors to other apps Yes Yes Yes Yes
Privacy and control
Opt out of model training No Yes Yes Yes
Export your data Yes Yes Yes Yes
Shows ads Unclear Unclear Unclear Unclear
Rights and licensing
Commercial use of outputs Yes Yes Yes Yes
Apps and extras
Cloud storage included Unclear Unclear Unclear Unclear
Apps Yes Yes Yes Yes
Usage included Yes Yes Yes Yes

The details and sources of every row are in Compare two AIs and the data release.

What it documents for each use

  • Images & Design Create images from a description · Make graphics for posts and slides · Edit my own photos · Remove a background · Make images with exact text
  • Video & Animation Make short videos from a description · Turn a photo into a video
  • Business & Productivity Connect AI to the apps I already use
  • Audio & Voice Make a song with vocals · Make instrumental or background music · Turn a script into a voiceover

A use is listed when at least one plan documents every feature a task needs. Answer quality is a separate question: see below.

Using it day to day

Leonardo.Ai runs on the web at app.leonardo.ai and in iOS and Android apps; an API is sold separately. Edit in Canva sends a Leonardo image to your Canva account as a new design, with a Canva sign-in. Paid plans add Leo Agent, a creative agent for images and video; no general chat assistant is documented. Essential runs 2 generations at once, Premium 3 and Ultimate 6.

Usage is counted in fast tokens: 150 a day on Free, and 8,500, 25,000 or 60,000 a month on the paid plans, which can also buy extra tokens. A default 768 x 768 image costs 1 token; video, upscaling and third-party models cost more, and Leonardo says cost depends on model and settings. Uploads are images only (PNG, JPEG or WEBP, up to 5MB for video start frames); PDF and Word files are not documented. You download generations from your Library, selecting several at once. Collections group generations: 1 on Free and unlimited on paid plans. Leonardo's pricing page showed these USD prices excluding tax, though the researchers could not confirm it was the US view.

Privacy, data and ads

Leonardo's Terms say public content may be used to train its models. Everything on Free is public; on paid plans you can generate in Private Mode, and Leonardo's Privacy Policy says private content is not used for machine learning. The Privacy Policy also lets you ask for a copy of your personal information. Whether the app shows ads is not verified; the Privacy Policy says ad partners may deliver personalized advertisements on the service. No cloud storage amount is stated; generations stay in your Library.

Read the vendor's own page: Leonardo.Ai privacy and data controls. We make no legal or compliance claim.

Test results

We have not tested Leonardo.Ai yet, so this page makes no claim about answer quality, and we show no example outputs. Run the same kit in it and in the alternatives, in your own account:

Getting started

  1. Start on Free with 150 tokens a day, and treat what you make as public: anyone can see and remix it.
  2. Before you upload a client photo or make anything confidential, choose a paid plan and switch on Private Mode, which also keeps the content out of model training.
  3. Choose by volume: Essential for 8,500 tokens a month, Premium if you want unlimited relaxed images after tokens, Ultimate for unlimited relaxed video on selected models.
  4. Check the token cost before each generation, especially with third-party models, which always use tokens.
  5. Compare Leonardo with other image tools on our tools page, and read how we check vendor claims.

Your fit

Tell Find my AI what you do and what matters; it checks every plan of Leonardo.Ai against your priorities, next to the alternatives.

Alternatives

  • Midjourney Midjourney has no free plan, but its Terms say you own what you make on every plan (companies above $1,000,000 a year in revenue need Pro or Mega), and Standard at $30 a month adds unlimited Relax Mode images. About Midjourney
  • Ideogram Ideogram's Terms claim no ownership of your output on any plan, Free included with 30 credits a week, and it documents a Make a Logo workflow, which we did not find on Leonardo. About Ideogram
  • Adobe Firefly Adobe says it does not train generative AI models on your content (except content you submit to Adobe Stock), and a free Adobe account gets limited free daily generations across image, video and audio. About Adobe Firefly

Recent changes

  • Leonardo.Ai Ultimate added
  • Leonardo.Ai Premium added
  • Leonardo.Ai Essential added
  • Leonardo.Ai Free added

Every change is in the change log.

Questions

Is Leonardo AI free?

Yes. Leonardo.Ai Free gives 150 fast tokens a day, which reset daily and do not roll over, with Auto model choice only. Everything you make on Free is public, and free videos carry a watermark.

How much does Leonardo AI cost a month?

Essential is $12 a month, Premium $30 and Ultimate $60, before tax. Billed yearly they are $10, $24 and $48 a month, which by our calculation is $120, $288 and $576 a year paid up front.

Can I use Leonardo AI images commercially?

Yes, on every plan, with a difference. On paid plans Leonardo says you retain full ownership of your images. On Free, Leonardo's Terms say Leonardo owns the outputs, but its pricing FAQ grants you a non-exclusive, royalty-free license to use them commercially.

Are my Leonardo images private?

Not on Free: everything you make is public and others may remix it. Private generation is available on any paid plan.

Does Leonardo AI train on my images?

Leonardo's Terms say public content may be used to train its models. Content you generate in Private Mode, available on paid plans, is not used for training.

What is the difference between Leonardo Essential and Premium?

Essential has 8,500 fast tokens a month with a 25,500-token rollover bank and no relaxed mode. Premium has 25,000 fast tokens, a 75,000-token bank and unlimited relaxed image generation on selected Leonardo models once tokens run out.

Sources

14 official pages, checked Nov 4, 2026. This page was written by the What the tech desk with AI assistance from the facts in our data release; no company paid for or reviewed it.

About this page

Published by
What the tech, Helsinki, Finland
Reviewed by
Peyman Khosravani
Review scope
Checked that this page matches the facts in data release 2026.11.07-2: a check against documented sources, not a hands-on test of the product.
Evidence
Facts documented by each company, each linked to its official source and dated. Test results appear only where an editor ran the test.
Data release
2026.11.07-2, Nov 7, 2026

Product ownership is separate from publication: What the tech publishes this page; Leonardo Interactive Pty Ltd (a Canva company) supplies Leonardo.Ai. Official Leonardo.Ai website. Product names and logos do not imply endorsement of this publication.

No result here is paid for. Products cannot buy a better position, and no affiliate link is used in any comparison or recommendation.

Product names and logos are trademarks of their owners (ChatGPT and the OpenAI logo of OpenAI, Claude of Anthropic, Gemini of Google, and so on). Logos are shown only to identify each product and do not imply endorsement.

Found an error? Tell us at our contact page and we will correct it in the change log.