AI Compare · AI tools
Looka: plans, prices, strengths and limits
Looka is free to design with, but you pay to download: a one-time Basic Logo Package costs $20 for one low-resolution PNG, and a one-time Premium Logo Package costs $65 for high-resolution and vector files. The yearly Brand Kit subscription costs $95.88 a year, and Brand Kit Web, which adds a website, costs $129 a year, all before tax.
Prices for United States, before sales tax Data release 2026.11.07-2, Nov 7, 2026 Rules 2.5.0
- Made by
- Looka
- Individual plans
- 4
- Paid plans
- $7.99 to $10.75 a month
- Facts checked
- Nov 7, 2026
Quick verdict
Looka is an AI logo maker: you enter your business name and pick styles, colors and symbols, and it generates hundreds of logo options that you can edit for free. You pay only to download. The Basic Logo Package is a one-time $20 purchase that gives one low-resolution PNG file. The Premium Logo Package is a one-time $65 purchase (or a $45 upgrade from Basic) with high-resolution PNG, EPS, SVG and PDF files, color variations and unlimited post-purchase changes. These packages are not subscriptions.
The Brand Kit Subscription is billed yearly at $95.88 (the pricing page rounds it to $96), with hi-res and vector logo files, unlimited logo edits and 300+ branded templates such as social posts, business cards, letterheads, invoices and brand guidelines. Brand Kit Web is $129 a year and adds an AI generated website with a drag-and-drop editor, hosting and SEO tools, but no store. Looka's Terms make you responsible for sales tax, so prices are before tax.
Ownership is straightforward: Looka's Terms let you use purchased logos outside Looka "for commercial or personal purposes", you own the logo as a whole (not its individual symbols), and you keep your logo rights after a subscription ends. Looka's privacy policy does not mention AI training. This verdict rests on what Looka documents, not on our tests, which we have not run yet.
Strengths and limits
Strengths
- Free to design, pay once to downloadYou can generate and edit logos without paying. The Basic ($20) and Premium ($65) Logo Packages are one-time purchases, not subscriptions, and edits before purchase are free.
- Vector files from Premium upThe Premium Logo Package includes high-resolution PNG, EPS, SVG and PDF files with color variations, including transparent backgrounds, plus unlimited post-purchase changes and lifetime technical support. Brand Kit subscriptions include hi-res and vector files too.
- Commercial use and ownership in writingLooka's Terms let you use purchased logos for commercial or personal purposes outside Looka, give you ownership of the logo as a whole and keep your rights after a subscription ends.
- A whole brand kit from one logoThe Brand Kit Subscription adds 300+ branded templates, such as social posts, business cards, letterheads, invoices and brand guidelines, which regenerate when you change the logo. The editor is integrated with Unsplash for stock photos.
- A website on Brand Kit WebBrand Kit Web, at $129 a year, adds an AI generated website built from your brand, with a drag-and-drop editor, hosting, SEO tools and unlimited storage and bandwidth. You can connect a domain you already own.
Limits
- Basic is one low-resolution PNGPlan limit. The $20 Basic Logo Package gives one low-resolution PNG file only. Vector files (EPS, PDF, SVG) need the Premium package, a $45 upgrade, or a Brand Kit.
- No free downloadPlan limit. Looka lists no free plan: designing is free, but downloading any logo file needs a paid package or subscription.
- Brand Kits are yearlyPlan limit. The Brand Kit and Brand Kit Web subscriptions are billed annually. A $9.99 monthly Brand Kit exists only as an add-on to a logo package. A custom domain costs extra, and a store needs the separate Ecommerce upgrade at $299 a year.
- Prices could not be checked on the live pageUnverified point. Looka's site blocked our checks, so prices come from Looka's own US price data mapped to packages using a July 7, 2026 archived pricing page. The same data also lists a $39 Basic and a $79 Premium Logo Package, so the price at checkout may differ.
- Gaps in what is documentedNot verified. Looka names no AI model, documents no general prompt-to-image tool, photo editing or background removal for your own images, and lists no mobile or desktop app. Its privacy policy does not mention AI training or an opt-out.
Based on what Looka documents for each plan, not on our tests.
Who it suits
A good fit if you
- A logo for a new business, designed free and bought once
- Vector logo files (SVG, EPS, PDF) for print, from the $65 Premium package
- Matching business cards, social posts and letterheads from one logo, on Brand Kit
- A simple informational website that matches your logo, on Brand Kit Web
Look elsewhere if you
- Downloading a logo for free: every download needs a paid package
- Print or large uses on Basic: one low-resolution PNG only
- General AI images or photo editing: not documented
- An online store on the standard website plan: Ecommerce is a separate $299 a year upgrade
Plans and prices
| Plan | Monthly | Yearly | Checked |
|---|---|---|---|
| Looka Basic Logo Package | Not listed | Not listed | Nov 7, 2026 Source |
| Looka Premium Logo Package | Not listed | Not listed | Nov 7, 2026 Source |
| Looka Brand Kit SubscriptionBilled annually: US$95.88 a year in the US price data; the pricing page rounds it to US$96/yr. A US$9.99 monthly Brand Kit exists only as an add-on to a logo package. Amount from the US price data the pricing page loads (pricing?locale=US); the live | Not listed | $95.88 a year | Nov 7, 2026 Source |
| Looka Brand Kit Web SubscriptionBilled annually: US$129 a year (help center: 'This plan costs $129/year'). Custom domain extra. Amount from the US price data the pricing page loads (pricing?locale=US); the live page was behind a bot check, so the price-to-package mapping uses the 7 | Not listed | $129 a year | Nov 7, 2026 Source |
Prices for United States, before sales tax unless a plan says otherwise. A yearly plan is paid up front and is not cancel-any-time.
Features by plan
What Looka documents for each plan. A hatched mark means we could not verify it, which is not the same as "not offered".
| Feature | Looka Basic Logo Package | Looka Premium Logo Package | Looka Brand Kit Subscription | Looka Brand Kit Web Subscription |
|---|---|---|---|---|
| Models and limits | ||||
| Top models included | Unclear | Unclear | Unclear | Unclear |
| Images, video and voice | ||||
| Image generation | Unclear | Unclear | Unclear | Unclear |
| Image editing and design | ||||
| Photo editing | Unclear | Unclear | Unclear | Unclear |
| Background removal | Unclear | Unclear | Unclear | Unclear |
| Text inside images | Yes | Yes | Yes | Yes |
| Logo maker | Yes | Yes | Yes | Yes |
| Vector (SVG) files | No | Yes | Yes | Yes |
| Upscaling | Unclear | Unclear | Unclear | Unclear |
| App building and hosting | ||||
| Apps from a description | No | No | No | Yes |
| Hosting and publishing | No | No | No | Yes |
| Custom domain | No | No | No | Yes |
| Database and sign-in | No | No | No | Unclear |
| Code export | No | No | No | Unclear |
| Writing and slides | ||||
| Slides from a prompt | Unclear | Unclear | Unclear | Unclear |
| Integrations and agents | ||||
| Connectors to other apps | Unclear | Unclear | Yes | Yes |
| Privacy and control | ||||
| Opt out of model training | Unclear | Unclear | Unclear | Unclear |
| Export your data | Unclear | Unclear | Unclear | Unclear |
| Shows ads | Unclear | Unclear | Unclear | Unclear |
| Rights and licensing | ||||
| Commercial use of outputs | Yes | Yes | Yes | Yes |
| Apps and extras | ||||
| Cloud storage included | Unclear | Unclear | Unclear | Yes |
| Apps | Unclear | Unclear | Unclear | Unclear |
| Usage included | Yes | Yes | Yes | Yes |
The details and sources of every row are in Compare two AIs and the data release.
What it documents for each use
- Images & Design Design a logo
- Coding & Development Build an app without writing code · Put an app or site online
- Business & Productivity Connect AI to the apps I already use
A use is listed when at least one plan documents every feature a task needs. Answer quality is a separate question: see below.
Using it day to day
Looka runs in a web browser: the logo maker and the Brand Kit dashboard. No official page we read lists a mobile or desktop app. You enter your business name, slogan and industry, pick styles, colors and symbols, and then edit fonts, colors, icons and layout before you buy. Your business name and slogan appear in every design.
After purchase, Premium gives unlimited changes to the logo, and the Brand Kit gives unlimited logo edits with templates that update to match. Brand Kit Web adds a website editor, hosting and SEO tools; no database or user sign-in is documented, and the Ecommerce upgrade adds a store for up to 100 products. Some help center details come from 2025 archived copies and may have changed.
Privacy, data and ads
Looka's privacy policy, as we read it, does not mention AI training or an opt-out, so whether your inputs train its models is not verified. You can request deletion of your data by chat or email; no data export is documented. Whether the editor shows ads is not verified.
Read the vendor's own page: Looka privacy and data controls. We make no legal or compliance claim.
Test results
We have not tested Looka yet, so this page makes no claim about answer quality, and we show no example outputs. Run the same kit in it and in the alternatives, in your own account:
- Summarize a report with traceable facts
- Analyze a spreadsheet and get the numbers right
- Edit an email without losing a detail
- Diagnose and repair a small program
- Research a question with sources that support the answer
- Make sense of documents that disagree
- Research a current question within a date window
- Edit an article without changing its facts
- Turn project notes into a report that agrees with itself
- Implement a small specification
- Refactor code without changing what it does
- Make a picture that follows a detailed brief
- Put exact text into a graphic
- Change one thing in a picture and nothing else
- Make a short clip that follows a brief
- Make a song that sings your lyrics exactly
- Read a script with names, numbers and abbreviations
- Design a logo with an exact name
Getting started
- Design for free in Looka's logo maker: enter your business name and pick styles, colors and symbols.
- Decide which files you need before you pay: Basic ($20) is one low-resolution PNG, while Premium ($65) adds SVG, EPS and PDF files.
- Choose a Brand Kit ($95.88 a year) only if you want the 300+ branded templates, and Brand Kit Web ($129 a year) only if you also want a website.
- Check the price at checkout, since Looka's price data lists more than one price for each logo package.
- Compare logo and design tools on our tools page, and read how we check vendor claims.
Your fit
Tell Find my AI what you do and what matters; it checks every plan of Looka against your priorities, next to the alternatives.
Alternatives
- Canva Canva Free includes a logo maker with templates and an AI Logo Generator, its AI terms let you use your output for any lawful purpose, and Canva Pro at $18 a month before tax adds SVG download. About Canva
- Ideogram Ideogram documents a Make a Logo workflow on every plan, Free included, and its Terms claim no ownership of your output and do not restrict commercial use, though logos download as PNG, not vectors. About Ideogram
- Fotor Fotor's logo maker has editable templates and an AI logo generator on its free Basic plan, with JPG, transparent PNG or PDF export, and Fotor Pro costs $8.99 a month before tax. About Fotor
Recent changes
- Looka Brand Kit Web Subscription added
- Looka Brand Kit Subscription added
- Looka Premium Logo Package added
- Looka Basic Logo Package added
Every change is in the change log.
Questions
Is Looka free?
Designing is free: you can generate and edit logos without paying. Downloading needs a paid package, starting with the one-time $20 Basic Logo Package, which gives one low-resolution PNG.
How much does a Looka logo cost?
The Basic Logo Package is a one-time $20, and the Premium Logo Package a one-time $65, before tax. Looka's price data also lists $39 and $79 versions of these packages, so check the price at checkout.
Is Looka a one-time payment or a subscription?
Both exist. Logo packages are one-time purchases. The Brand Kit ($95.88 a year) and Brand Kit Web ($129 a year) are subscriptions billed annually.
Do I own my Looka logo?
Yes, the logo as a whole, though not its individual symbols. Looka's Terms let you use purchased logos for commercial or personal purposes, and you keep your logo rights after a subscription ends.
Does Looka give SVG files?
Only from Premium up. Basic gives one low-resolution PNG, while the Premium package and the Brand Kit subscriptions include vector files (SVG, EPS and PDF).
What is the difference between Looka Premium and Brand Kit?
Premium is a one-time $65 logo package with high-resolution and vector files and unlimited changes. Brand Kit, at $95.88 a year, adds 300+ branded templates such as business cards, social posts and letterheads.
Sources
7 official pages, checked Nov 7, 2026. This page was written by the What the tech desk with AI assistance from the facts in our data release; no company paid for or reviewed it.
- AI Logo Generator | Looka (Internet Archive, 7 July 2026)Looka
- Looka pricing data, locale USLooka
- How do I buy a website package? (Internet Archive, 20 May 2025)Looka
- Terms | Looka (Internet Archive, 29 June 2026)Looka
- Logo Design Pricing, Packages & Add-Ons - Looka (Internet Archive, 7 July 2026)Looka
- What's the difference between the Brand Kit subscription and logo-only packages? (Internet Archive, 10 Aug 2025)Looka
- Looka Brand Kit (Internet Archive, 8 June 2026)Looka
About this page
- Published by
- What the tech, Helsinki, Finland
- Author
- What the tech
- Reviewed by
- Peyman Khosravani
- Review scope
- Checked that this page matches the facts in data release 2026.11.07-2: a check against documented sources, not a hands-on test of the product.
- Evidence
- Facts documented by each company, each linked to its official source and dated. Test results appear only where an editor ran the test.
- Data release
- 2026.11.07-2, Nov 7, 2026
Product ownership is separate from publication: What the tech publishes this page; Looka supplies Looka. Official Looka website. Product names and logos do not imply endorsement of this publication.