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HubSpot: a Claude connector by HubSpot

Official

For sales and marketing teams on HubSpot who want CRM data and campaign numbers in a chat. Skip it if your CRM is something else.

Add it

Add it from its page in Claude’s connector directory and sign in. In Claude Code you can add it with this command:

claude mcp add --transport http hubspot https://mcp.hubspot.com/anthropic

Run it in your terminal. Open its page in the directory

What does HubSpot do?

HubSpot is a Claude connector that brings your HubSpot CRM and marketing data into Claude. Claude can search and update contacts, companies, deals and tickets, query CRM data and change deal stages. On the marketing side it reads email, content and campaign attribution reports, and its tools manage blog posts, landing pages, website pages, marketing emails, segments and saved reports. The page lists 36 tools, including some for answer engine metrics. It suggests uses such as call prep, pipeline reviews and campaign attribution.

When should you use HubSpot?

Use it when

  • You want a quick brief before a sales call
  • You need a pipeline review from live deals
  • You want to see which campaign brought in leads

Skip it when

  • Your company uses a different CRM
  • You do not want Claude editing CRM records

What it needs and what it can touch

You need

  • A HubSpot account

What it can do

  • Reads contacts, companies, deals, tickets and marketing analytics
  • Creates and updates CRM records and deal stages
  • Manages blog posts, landing pages, marketing emails and segments

From reading its instructions, not from running it.

Details

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    Box

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