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Reflect: plans, prices, strengths and limits

Reflect's Mac app is free, with Windows and Linux builds. Reflect Pro, the subscription for the iPhone and iPad app, costs $9.99 a month or $99 a year in the App Store, and AI features on every plan need your own provider API key.

Prices for United States, before sales tax Data release 2026.11.07-2, Nov 7, 2026 Rules 2.5.0

Made by
Reflect App, LLC
Individual plans
2, one free
Paid plans
$9.99 a month
Facts checked
Nov 7, 2026

Hidden gem A smaller tool fewer people know yet. We list it after the main picks for each job its maker documents; we have not tested it. How we choose them

Quick verdict

Reflect is an open-source Markdown notes app with daily notes and backlinks, rebuilt as Reflect Open in July 2026. Free is the desktop app for Mac, with Windows and Linux builds and a Chrome extension. Reflect Pro is $9.99 a month or $99 a year, sold as an in-app purchase in Reflect's US App Store listing, and is what the iPhone and iPad app needs; what Pro includes beyond the mobile app is not documented. Reflect.app itself shows no price, and Apple bills the subscription, so whether tax is included is not verified.

Reflect includes no AI model at any price. AI chat across your notes, rewriting, grammar fixes, translation and audio transcription work only with your own OpenAI, Anthropic, Google or OpenRouter API key, and the provider bills that usage separately. Reflect sends AI requests directly to your provider, so whether your text is used for training, and what you may do with AI output commercially, depends on that provider's terms. Reflect's own terms say you retain your rights to your content.

This verdict rests on what Reflect documents, not on our tests, which we have not run yet.

Strengths and limits

Strengths

  • Free on the desktopThe Mac app is free with no subscription, and the download page also offers Windows and Linux builds and a Chrome extension.
  • Your notes are plain Markdown filesNotes are plain Markdown files in a folder you choose, usable in any Markdown editor. You sync them with iCloud Drive or a Git remote; Reflect hosts no storage.
  • Pick your own AI providerBring a key from OpenAI, Anthropic, Google or OpenRouter and use those providers' models for AI chat with cited answers from your notes, plus rewriting, summaries, translation and grammar fixes.
  • AI requests go straight to your providerReflect Open sends AI requests directly to the provider you configure and proxies nothing, so Reflect itself does not handle your AI traffic.
  • Audio memos into daily notesRecord an audio memo and Reflect transcribes it into your daily note through the transcription provider you configure, OpenAI or Google.

Limits

  • No AI includedPlan limit. Reflect includes no AI model and no AI allowance at any price. Every AI feature needs your own API key, and your provider bills that usage separately.
  • iPhone and iPad need a subscriptionPlan limit. The iPhone and iPad app needs Reflect Pro, $9.99 a month or $99 a year, and what Pro includes beyond the mobile app is not documented.
  • Training and output rights depend on your providerNot verified. Whether AI requests are used for training, and what you may do with AI output commercially, depends on the terms of the provider whose key you use.
  • Privacy policy describes the old appConflict. Reflect's privacy policy, last updated March 20, 2025, describes Reflect Classic, where AI text is sent to OpenAI, Anthropic or Google via Reflect, while Reflect Open's GitHub docs say requests go straight to your provider.
  • AI does not read attachmentsNot verified. PDFs and other attachments can be added to notes, but no page says the AI reads them, and no page says the AI chat searches the live web.

Based on what Reflect App, LLC documents for each plan, not on our tests.

Who it suits

A good fit if you

  • Daily notes and backlinks in plain Markdown files you control
  • A free notes app on Mac, Windows or Linux
  • People who already pay for an OpenAI, Anthropic, Google or OpenRouter API key
  • Syncing notes through iCloud Drive or Git

Look elsewhere if you

  • AI without an API key: none is included
  • Free use on iPhone or iPad: the mobile app needs Reflect Pro
  • Recording meetings: not documented
  • Hosted cloud storage: you sync through iCloud Drive or Git

Plans and prices

Reflect individual plans and prices for United States
PlanMonthlyYearlyChecked
Reflect Free Free Nov 7, 2026
Reflect ProYearly in-app purchase listed at $99.00. $9.99 a month $99 a year Nov 7, 2026 Source

Prices for United States, before sales tax unless a plan says otherwise. A yearly plan is paid up front and is not cancel-any-time.

Features by plan

What Reflect App, LLC documents for each plan. A hatched mark means we could not verify it, which is not the same as "not offered".

Reflect features by plan
FeatureReflect FreeReflect Pro
Models and limits
Top models included Unclear Unclear
Context window Unclear Unclear
Models from several companies Yes Yes
General-purpose assistant Yes Yes
Research and sources
Web search with sources Unclear Unclear
Deep research reports Unclear Unclear
Research paper search Unclear Unclear
Files and data
File and document uploads Unclear Unclear
Spreadsheet and data analysis Unclear Unclear
Images, video and voice
Image generation Unclear Unclear
Real-time voice Unclear Unclear
Image editing and design
Diagrams from text Unclear Unclear
Music, voice and transcription
Transcription Yes Yes
Meeting notes Unclear Unclear
Dictation into any app Yes Yes
Writing and slides
Slides from a prompt Unclear Unclear
Grammar and spelling checks Yes Yes
Paraphrasing and tone changes Yes Yes
Projects and memory
Projects Unclear Unclear
Custom assistants Unclear Unclear
Memory across chats Unclear Unclear
Integrations and agents
Connectors to other apps Yes Yes
Inside Gmail Unclear Unclear
Inside Google Docs Unclear Unclear
Inside Google Sheets Unclear Unclear
Inside Word Unclear Unclear
Inside Excel Unclear Unclear
Inside PowerPoint Unclear Unclear
Inside Outlook Unclear Unclear
Browser agent Unclear Unclear
Privacy and control
Opt out of model training Unclear Unclear
Export your data Yes Yes
Shows ads Unclear Unclear
Rights and licensing
Commercial use of outputs Unclear Unclear
Apps and extras
Cloud storage included No No
Apps Yes Yes
Usage included Yes Yes

The details and sources of every row are in Compare two AIs and the data release.

What it documents for each use

  • Writing & Content Edit an email without losing a detail · Edit an article without changing its facts · Draft long pieces that stay consistent · Write ads, posts and short copy · Fix grammar and tone in my writing
  • Coding & Development Get help with code questions · Diagnose and repair a small program
  • Business & Productivity Connect AI to the apps I already use
  • Audio & Voice Transcribe recordings and files · Dictate text into any app

A use is listed when at least one plan documents every feature a task needs. Answer quality is a separate question: see below.

Using it day to day

Reflect is free on Mac, with Windows and Linux builds and a Chrome capture extension; the iPhone and iPad app needs Reflect Pro. Notes live as Markdown files in a folder you choose and sync through iCloud Drive or a Git remote. Reflect connects to Apple Calendar and Contacts, so you can create meeting notes next to calendar events, and a command-line interface lets scripts and agents work with your notes.

With your own API key, you can select text and ask AI to rewrite, summarize or translate it, fix grammar and spelling, or run a saved prompt, and you can chat across your notes with cited answers. No usage cap is stated, because your provider bills AI use. Reflect Classic, the older end-to-end encrypted app, is still maintained, but no current Classic price is published.

Privacy, data and ads

Reflect Open sends AI requests directly to your provider and proxies nothing, so whether that text is used for training depends on your provider's terms. Reflect's privacy policy, last updated March 20, 2025, describes Reflect Classic instead, where AI text goes to OpenAI, Anthropic or Google via Reflect. Your notes are plain Markdown files you can open anywhere. Whether the app shows ads is not stated. Read how we check vendor claims.

Read the vendor's own page: Reflect privacy and data controls. We make no legal or compliance claim.

Test results

We have not tested Reflect yet, so this page makes no claim about answer quality, and we show no example outputs. Run the same kit in it and in the alternatives, in your own account:

Getting started

  1. Download the free Mac app (or the Windows or Linux build) and choose the folder where your Markdown notes will live.
  2. Set up sync with iCloud Drive or a Git remote.
  3. If you want AI, add your own OpenAI, Anthropic, Google or OpenRouter key, and read that provider's terms on training and output rights first.
  4. Subscribe to Reflect Pro in the App Store only if you need the iPhone or iPad app: $9.99 a month or $99 a year.
  5. Compare notes apps on our tools page.

Your fit

Tell Find my AI what you do and what matters; it checks every plan of Reflect against your priorities, next to the alternatives.

Alternatives

  • Mem Mem includes its own AI on every plan, from a free plan with 25 messages a month to Pro at $29 a month, with Voice Mode meeting recording and a policy of not training generalized AI models on your notes. About Mem
  • Heptabase Heptabase Pro, at $11.99 a month, includes 100 AI credits a month with Gemini models, has apps for iOS and Android as well as desktop, and exports notes as Markdown. About Heptabase
  • Saner.AI Saner.AI includes its own assistant, Skai, on a free plan with 30 AI messages a month, and syncs Gmail, Google Calendar, Slack and Outlook. About Saner.AI

Recent changes

  • Reflect Pro added
  • Reflect Free added

Every change is in the change log.

Questions

Is Reflect free?

The Mac app is free with no subscription, and Windows and Linux builds are offered. The iPhone and iPad app needs Reflect Pro, and AI features need your own provider API key.

How much is Reflect Pro?

Reflect Pro is $9.99 a month or $99 a year as an in-app purchase in Reflect's US App Store listing. Apple bills it, and reflect.app itself shows no price.

Does Reflect include AI?

Not as part of the price. AI chat, rewriting and transcription work only with your own OpenAI, Anthropic, Google or OpenRouter API key, and that provider bills the usage.

Does Reflect use my notes to train AI?

Reflect Open sends AI requests directly to your provider and proxies nothing, so training depends on your provider's terms. Reflect's privacy policy still describes the older Reflect Classic app.

Where does Reflect store my notes?

As plain Markdown files in a folder you choose, synced with iCloud Drive or a Git remote. Reflect offers no hosted storage.

Sources

5 official pages, checked Nov 7, 2026. This page was written by the What the tech desk with AI assistance from the facts in our data release; no company paid for or reviewed it.

About this page

Published by
What the tech, Helsinki, Finland
Reviewed by
Peyman Khosravani
Review scope
Checked that this page matches the facts in data release 2026.11.07-2: a check against documented sources, not a hands-on test of the product.
Evidence
Facts documented by each company, each linked to its official source and dated. Test results appear only where an editor ran the test.
Data release
2026.11.07-2, Nov 7, 2026

Product ownership is separate from publication: What the tech publishes this page; Reflect App, LLC supplies Reflect. Official Reflect website. Product names and logos do not imply endorsement of this publication.

No result here is paid for. Products cannot buy a better position, and no affiliate link is used in any comparison or recommendation.

Product names and logos are trademarks of their owners (ChatGPT and the OpenAI logo of OpenAI, Claude of Anthropic, Gemini of Google, and so on). Logos are shown only to identify each product and do not imply endorsement.

Found an error? Tell us at our contact page and we will correct it in the change log.