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Meta AI: plans, prices, strengths and limits
Meta AI is free for everyday use in the Meta AI app, on meta.ai and inside Meta's social apps. Two Meta One bundles add more AI image and video generation: Core at $7.99 a month and Premium at $19.99 a month, in limited testing.
Prices for United States, before sales tax Data release 2026.11.07-2, Nov 7, 2026 Rules 2.5.0
- Made by
- Meta Platforms, Inc.
- Individual plans
- 3, one free
- Paid plans
- $7.99 to $19.99 a month
- Facts checked
- Nov 4, 2026
Quick verdict
Meta AI is Meta's free assistant, powered by Muse Spark from Meta Superintelligence Labs in the Meta AI app and on meta.ai, with Instant, Thinking and Shopping modes. It chats, answers questions about photos, holds voice conversations, makes images and short videos Meta calls vibes, and builds simple websites and mini-games from a prompt. Meta says the core experience will stay free, and no usage limits are published for it.
Paying buys more generation, not a different assistant. Meta One Core is $7.99 a month and bundles Instagram Plus, WhatsApp Plus and Facebook Plus with more AI usage for image and video generation and editing. Meta One Premium is $19.99 a month and adds an expanded monthly AI allowance with advanced image and video models. Meta publishes no number for either allowance and shows only monthly prices. You subscribe in a Meta mobile app on iPhone or Android, billed through the App Store or Google Play, with a personal account; Meta One is in limited testing and not available in all locations.
The main limitation is rights and privacy. The Meta AI Terms say you keep your rights in your Prompts but grant no permission or rights for commercial use of Outputs, so commercial use is not verified. Meta says it uses your interactions with AIs to improve AI at Meta, and we found no opt-out setting. This verdict rests on what Meta documents, not on our tests, which we have not run yet.
Strengths and limits
Strengths
- Free, with voice and your cameraMeta AI is free for everyday use with no published usage limit. You can talk to it by tapping Voice, keep the voice chat going in the background, share your camera, or speak your prompt instead of typing it.
- Images and short videos from a promptStart a prompt with "imagine" to generate images, and you can add yourself or others. Animate turns a generated or uploaded image into a short video, a vibe, optionally with music, and you can make images sing or speak with lip syncing.
- Edits to your own photos and videosYou can upload an image or video and ask Meta AI to edit it. Meta One Core and Premium add more room for image and video editing, and Premium lists advanced image and video models.
- Where you already areMeta AI runs in the Meta AI app for iPhone and Android and on meta.ai, and Meta lists it inside WhatsApp, Instagram, Facebook, Messenger, Threads and AI glasses.
- Websites and mini-games from a promptMeta says Muse Spark can create custom websites and mini-games from a prompt, which you can share with friends. Whether they are published at a live web address is not verified.
Limits
- Commercial use is not grantedNot verified. The Meta AI Terms say you retain your rights in your Prompts but give no permission or rights for commercial use of Outputs, on the free plan or on Meta One.
- Paid allowances have no numberPlan limit. Core promises "More AI usage" and Premium an expanded monthly allowance, but Meta does not say how many images or videos either includes. Only monthly prices are shown, and Meta does not say whether tax is included.
- No training opt-out foundNot verified. Meta says it uses your interactions with AIs to improve AI at Meta, and no page we read describes a setting to opt out. Depending on your region, your AI interactions can be used to personalize content and ads.
- Meta One is in limited testingPlan limit. Meta One needs a personal Meta account (business accounts are not eligible), is bought in a Meta mobile app through the App Store or Google Play, and is not available in all locations.
- Basic chat details are missingNot verified. No official page we read states a context window, says answers show links to sources, describes uploading PDFs into a chat or describes memory across conversations in the Meta AI app.
Based on what Meta Platforms, Inc. documents for each plan, not on our tests.
Who it suits
A good fit if you
- Free everyday chat in apps you already use, including WhatsApp and Instagram
- Voice conversations with your phone camera shared
- Making images and short animated vibes for personal sharing
- Quick websites and mini-games to share with friends
Look elsewhere if you
- Commercial projects: the Terms grant no rights for commercial use of Outputs
- Keeping your chats out of AI training: no opt-out setting found
- Choosing models from other companies: only Meta's own model and modes
- Business accounts: Meta One is for personal Meta accounts only
Plans and prices
| Plan | Monthly | Yearly | Checked |
|---|---|---|---|
| Meta AI (free) | Free | Nov 4, 2026 | |
| Meta One Core | $7.99 a month | Not listed | Nov 4, 2026 Source |
| Meta One Premium | $19.99 a month | Not listed | Nov 4, 2026 Source |
Prices for United States, before sales tax unless a plan says otherwise. A yearly plan is paid up front and is not cancel-any-time.
Features by plan
What Meta Platforms, Inc. documents for each plan. A hatched mark means we could not verify it, which is not the same as "not offered".
| Feature | Meta AI (free) | Meta One Core | Meta One Premium |
|---|---|---|---|
| Models and limits | |||
| Top models included | Yes | Yes | Yes |
| Context window | Unclear | Unclear | Unclear |
| Models from several companies | No | No | No |
| General-purpose assistant | Yes | Yes | Yes |
| Research and sources | |||
| Web search with sources | Unclear | Unclear | Unclear |
| Deep research reports | Unclear | Unclear | Unclear |
| Research paper search | Unclear | Unclear | Unclear |
| Files and data | |||
| File and document uploads | Unclear | Unclear | Unclear |
| Spreadsheet and data analysis | Unclear | Unclear | Unclear |
| Coding | |||
| Coding agent | Unclear | Unclear | Unclear |
| Works in your code editor | Unclear | Unclear | Unclear |
| Code completions as you type | Unclear | Unclear | Unclear |
| Background coding agent | Unclear | Unclear | Unclear |
| Pull request review | Unclear | Unclear | Unclear |
| Images, video and voice | |||
| Image generation | Yes | Yes | Yes |
| Video generation | Yes | Yes | Yes |
| Real-time voice | Yes | Yes | Yes |
| Image editing and design | |||
| Photo editing | Yes | Yes | Yes |
| Background removal | Unclear | Unclear | Unclear |
| Text inside images | Unclear | Unclear | Unclear |
| Logo maker | Unclear | Unclear | Unclear |
| Vector (SVG) files | Unclear | Unclear | Unclear |
| Upscaling | Unclear | Unclear | Unclear |
| Diagrams from text | Unclear | Unclear | Unclear |
| Video editing and presenters | |||
| Photo to video | Yes | Yes | Yes |
| Footage editing | Unclear | Unclear | Unclear |
| Avatar presenters | Not applicable | Not applicable | Not applicable |
| Lip sync | Yes | Yes | Yes |
| Automatic captions | Not applicable | Not applicable | Not applicable |
| Clips from long videos | Not applicable | Not applicable | Not applicable |
| Exports without a watermark | Unclear | Unclear | Unclear |
| App building and hosting | |||
| Apps from a description | Yes | Yes | Yes |
| Hosting and publishing | Unclear | Unclear | Unclear |
| Custom domain | Unclear | Unclear | Unclear |
| Database and sign-in | Unclear | Unclear | Unclear |
| Code export | Unclear | Unclear | Unclear |
| Music, voice and transcription | |||
| Songs with vocals | Unclear | Unclear | Unclear |
| Instrumental music | Unclear | Unclear | Unclear |
| Separate stems | Not applicable | Not applicable | Not applicable |
| Voiceover from text | Unclear | Unclear | Unclear |
| Voice cloning | Unclear | Unclear | Unclear |
| Dubbing into other languages | Unclear | Unclear | Unclear |
| Sound effects | Unclear | Unclear | Unclear |
| Transcription | Unclear | Unclear | Unclear |
| Meeting notes | Unclear | Unclear | Unclear |
| Dictation into any app | Yes | Yes | Yes |
| Writing and slides | |||
| Slides from a prompt | Unclear | Unclear | Unclear |
| Grammar and spelling checks | Yes | Yes | Yes |
| Paraphrasing and tone changes | Yes | Yes | Yes |
| Projects and memory | |||
| Projects | Unclear | Unclear | Unclear |
| Custom assistants | Unclear | Unclear | Unclear |
| Memory across chats | Unclear | Unclear | Unclear |
| Integrations and agents | |||
| Connectors to other apps | Unclear | Unclear | Unclear |
| Inside Gmail | Unclear | Unclear | Unclear |
| Inside Google Docs | Unclear | Unclear | Unclear |
| Inside Google Sheets | Unclear | Unclear | Unclear |
| Inside Word | Unclear | Unclear | Unclear |
| Inside Excel | Unclear | Unclear | Unclear |
| Inside PowerPoint | Unclear | Unclear | Unclear |
| Inside Outlook | Unclear | Unclear | Unclear |
| Browser agent | Unclear | Unclear | Unclear |
| Privacy and control | |||
| Opt out of model training | Unclear | Unclear | Unclear |
| Export your data | Yes | Yes | Yes |
| Shows ads | Unclear | Unclear | Unclear |
| Rights and licensing | |||
| Commercial use of outputs | Unclear | Unclear | Unclear |
| Apps and extras | |||
| Cloud storage included | Unclear | Unclear | Unclear |
| Apps | Yes | Yes | Yes |
| Usage included | Yes | Yes | Yes |
The details and sources of every row are in Compare two AIs and the data release.
What it documents for each use
- Writing & Content Edit an email without losing a detail · Edit an article without changing its facts · Draft long pieces that stay consistent · Write ads, posts and short copy · Fix grammar and tone in my writing
- Images & Design Create images from a description · Make graphics for posts and slides · Edit my own photos
- Coding & Development Get help with code questions · Diagnose and repair a small program · Build an app without writing code
- Video & Animation Make short videos from a description · Turn a photo into a video
- Audio & Voice Talk it through by voice · Dictate text into any app
A use is listed when at least one plan documents every feature a task needs. Answer quality is a separate question: see below.
Using it day to day
Meta AI runs in the Meta AI app for iPhone and Android, on the meta.ai website, and inside WhatsApp, Instagram, Facebook, Messenger, Threads and AI glasses. Muse Spark powers the Meta AI app and meta.ai, and Meta says it is rolling out to the other apps. You pick a mode, Instant, Thinking or Shopping, by tapping the current mode; Thinking mode can launch several subagents in parallel, though no page describes a deep research report.
The free plan has no published limit. Meta One Core ($7.99 a month) and Premium ($19.99 a month) raise image and video generation and editing, Restyle and voice effects by amounts Meta does not publish, and also bundle Instagram Plus, WhatsApp Plus and Facebook Plus. You subscribe in a Meta mobile app, not on the web. Muse, Meta's separate personal agent, and Muse Code are separate products and are not covered by these plans.
Privacy, data and ads
Meta says it uses your interactions with AIs to improve AI at Meta, and we found no page describing a setting to opt out. Depending on your region, your interactions with AI products can be used to personalize content and ads; whether ads appear inside the Meta AI app is not verified. The AI Terms also say Meta may share certain information with partners such as search engines to answer your questions. You can download your information from Accounts Center as HTML or JSON, covering the Meta AI app, meta.ai, Vibes and AI glasses. Meta labels AI-generated images made with its products.
Read the vendor's own page: Meta AI privacy and data controls. We make no legal or compliance claim.
Test results
We have not tested Meta AI yet, so this page makes no claim about answer quality, and we show no example outputs. Run the same kit in it and in the alternatives, in your own account:
- Summarize a report with traceable facts
- Analyze a spreadsheet and get the numbers right
- Edit an email without losing a detail
- Diagnose and repair a small program
- Research a question with sources that support the answer
- Make sense of documents that disagree
- Research a current question within a date window
- Edit an article without changing its facts
- Turn project notes into a report that agrees with itself
- Implement a small specification
- Refactor code without changing what it does
- Make a picture that follows a detailed brief
- Put exact text into a graphic
- Change one thing in a picture and nothing else
- Make a short clip that follows a brief
- Make a song that sings your lyrics exactly
- Read a script with names, numbers and abbreviations
- Design a logo with an exact name
Getting started
- Open the Meta AI app or meta.ai with your Meta account. Everyday use is free.
- Before you share personal photos or details, assume your interactions can be used to improve AI at Meta: we found no opt-out.
- Try images with "imagine" and Animate on the free plan before you pay. Meta does not publish how much more Meta One allows.
- Do not plan commercial use of what you make: the Terms grant no rights for commercial use of Outputs.
- Compare Meta AI with other assistants on our tools page, and read how we check vendor claims.
Your fit
Tell Find my AI what you do and what matters; it checks every plan of Meta AI against your priorities, next to the alternatives.
Alternatives
- ChatGPT OpenAI's terms assign you its rights in ChatGPT Output on every plan, and ChatGPT Go at $8 a month gives more image creation and uploads than Free, though ads may appear on Free and Go. About ChatGPT
- Gemini Google AI Plus, at $4.99 a month, states its allowance: 2x the free Gemini limits plus 200 Google Flow credits and 3,000 Flow Music credits a month, and Gemini chats can be exported through Google Takeout. About Gemini
- Genspark Genspark lists commercial use of all AI-generated content as a Plus benefit, at $24.99 a month before tax, with image, video, lip sync and presenter videos in its Media Studio. About Genspark
Recent changes
- Meta One Premium added
- Meta One Core added
- Meta AI (free) added
Every change is in the change log.
Questions
Is Meta AI free?
Yes. Meta says Meta AI will still be free for everyday use, in the Meta AI app, on meta.ai and in Meta's social apps, and it publishes no usage limit for the free experience.
How much does Meta One cost?
Meta One Core is $7.99 a month and Meta One Premium is $19.99 a month. Only monthly prices are shown, you subscribe in a Meta mobile app through the App Store or Google Play, and Meta One is in limited testing and not available in all locations.
What does Meta One add to Meta AI?
Core adds more AI usage for image and video generation and editing, and Premium adds an expanded monthly allowance with advanced image and video models. Meta does not say how much either includes. Both also bundle Instagram Plus, WhatsApp Plus and Facebook Plus.
Can I use Meta AI images and videos commercially?
Not verified. The Meta AI Terms say you keep your rights in your Prompts but give no permission or rights for commercial use of Outputs.
Does Meta AI use my chats to train its AI?
Meta says it uses your interactions with AIs to improve AI at Meta. We found no page describing a setting to opt out.
Do Meta AI images have a watermark?
Meta says it labels AI-generated images made with its products. Whether exported videos carry a visible watermark is not verified.
Sources
8 official pages, checked Nov 4, 2026. This page was written by the What the tech desk with AI assistance from the facts in our data release; no company paid for or reviewed it.
- Introducing Muse Spark | Meta NewsroomMeta Platforms, Inc.
- How to start a chat with Meta AI | Meta Help CenterMeta Platforms, Inc.
- Meta AIs Terms of ServiceMeta Platforms, Inc.
- Generate images and videos using Meta AI and Vibes | Meta Help CenterMeta Platforms, Inc.
- Meta One Subscription Plans: Pricing, Features & More | MetaMeta Platforms, Inc.
- Export a copy of your Meta AI and AI glasses device information | Meta Help CenterMeta Platforms, Inc.
- Introducing Meta One | Meta NewsroomMeta Platforms, Inc.
- About Meta One Premium plans | Meta Help CenterMeta Platforms, Inc.
About this page
- Published by
- What the tech, Helsinki, Finland
- Author
- What the tech
- Reviewed by
- Peyman Khosravani
- Review scope
- Checked that this page matches the facts in data release 2026.11.07-2: a check against documented sources, not a hands-on test of the product.
- Evidence
- Facts documented by each company, each linked to its official source and dated. Test results appear only where an editor ran the test.
- Data release
- 2026.11.07-2, Nov 7, 2026
Product ownership is separate from publication: What the tech publishes this page; Meta Platforms, Inc. supplies Meta AI. Official Meta AI website. Product names and logos do not imply endorsement of this publication.